Google Analytics: Free vs Premium – Features, Limitations, and Costs
How Much Does Google Analytics Cost?
Google Analytics is free to use and has no yearly fees. However, the premium version GA 360 starts at $150,000 per year and offers more granular data.
It’s also important to note that Google Analytics uses sampling limits for certain reports and filters, so your data may be affected. This is especially true if your site has a lot of hits.
Google Analytics is a popular tool among Digital marketers to determine website traffic and user behavior. There are both free and paid versions of Google Analytics that can be used to track key metrics. The premium version, Google Analytics 360, is a more robust product with additional features and a dedicated support team. However, it comes with a high price tag.
The free version of Google Analytics only allows 10 million hits per month, which limits the amount of data collected and can cause inconsistencies in reporting. The premium version of Google Analytics, called GA360, is more comprehensive and allows for a higher hit limit.
Google Analytics 360 is a powerful tool for tracking key website metrics. Its features include attribution modeling, advanced segmentation, ecommerce analytics, real time visualization and flow visualization. It also provides other useful tools like data activation and integration, Smart goals and tag management. It can be a valuable tool for small and medium sized businesses.
The digital marketing industry relies on data, and Google Analytics is one of the most popular tools for collecting and analyzing data. GA is free, and the latest version, GA4, offers more in-depth data than ever. However, the tool can be complicated to set up and requires expert knowledge.
For large enterprises, Google Analytics 360 is a premium version that provides dedicated support and advanced reporting features. It costs $150,000 a year for 500 million monthly hits, and additional fees may be charged if you exceed the limit.
Google Analytics 360 can also pass data to BigQuery, a data warehouse that allows you to run SQL queries quickly. This can be a valuable feature for companies that need to understand their data more quickly. In addition, it can help you to identify inconsistencies between your online and offline sales data.
If you’re interested in becoming a data analyst or want to improve your marketing skills, consider taking a Google Analytics training course. These online courses will teach you how to analyze website data and make data-driven decisions. You’ll also learn how to communicate your findings to others.
Many organizations use Google Analytics to collect and analyze data about their digital assets. However, they may not be aware of the many advanced features available with Google Analytics 360. These features include the ability to create remarketing audiences and integrate with other Google products, including Display and Search Ads. In addition, they provide a way to track customer journeys over custom time periods and with lifespan-based views.
The cost of Google Analytics 360 is typically much higher than the standard version, but it provides a host of additional features and offers dedicated support. Its price starts at $50,000 per year and scales up based on the number of monthly events.
Google Analytics is a tool that helps you track and analyze your website’s key metrics. It can be used to determine how much your advertising campaigns are worth and whether or not they’re working. However, it’s important to remember that the data you receive is only as accurate as the data you input.
The standard version of Google Analytics is free and comes with a variety of capabilities that should be sufficient for most small and medium-sized businesses. For larger enterprises, the premium version of GA, formerly known as GA 360, starts at $12,500 per month or $150,000 a year and offers advanced analytics capabilities such as attribution modeling and integrations.
However, it is important to note that a large number of companies never use the data they receive from their GA account, making this an expensive service that many businesses don’t need. Setting up and using this tool properly is a time consuming process, but it is essential to understanding your market and improving your marketing efforts.