ZoomInfo and Google Analytics Integration: Streamlining Data and Boosting Marketing Efforts
ZoomInfo and Google Analytics Integration
ZoomInfo’s platform helps businesses improve their data-driven marketing and sales efforts. Its powerful data enrichment capabilities can help them better understand their target audiences and improve lead scoring, personalization, and targeting.
DiscoverOrg is another popular ZoomInfo alternative that offers a free trial. Its user-friendly interface and robust features make it easy to use for sales and marketing teams.
Google Analytics Integration
ZoomInfo, a go-to-market intelligence solutions provider, has partnered with Google Cloud to enable users to integrate data from both systems into their workflows. The integration minimizes data siloes and ensures data quality. It also saves sales and marketing teams time.
With this integration, marketers can bring ZoomInfo’s extensive data and innovative technology to their all-in-one Marketing Platform. This will allow them to streamline their workflows and ensure that all their data-dependent processes like lead scoring, routing, segmentation, and personalization are backed up with accurate information.
Marketers can use ZoomInfo’s intent signals to identify and prioritize their outreach to companies that are most likely to buy. This is especially helpful for B2B salespeople who want to make informed decisions about which accounts to pursue. ZoomInfo also offers a variety of search tools and advanced filters to help them find relevant information quickly. It is also possible to save searches and receive alerts when new information matches their criteria.
Salesforce Integration
ZoomInfo is a go-to-market intelligence solutions provider that offers a powerful database of more than 106 million companies and 150 million people. Its data is used by sales, recruiting, and marketing professionals to generate leads, connect with customers, and drive business results.
The software provides critical insights and predictive analytics to identify the most relevant leads. Its Buyer Intent feature identifies a prospect’s internal functioning and determines their willingness to convert. It also identifies their purchasing intent based on research, hiring, mergers and acquisitions, funding announcements, and other factors.
Its Lead Enrichment feature ensures that all incoming contacts and company records are accurate, complete, and up-to-date. This allows sales and marketing teams to focus on converting the most promising prospects into customers. It also minimizes the amount of data siloed across systems and ensures accuracy and consistency. The app’s integration with Salesforce enables marketers to leverage the power of the two platforms to improve their workflows and achieve their business goals.
Zapier Integration
Using Zapier, you can connect your favorite apps to automate tasks that would otherwise be manual. Zapier is an app integration tool that supports thousands of applications. The platform has a centralized dashboard that provides a simple process for creating automations. Its integrations are designed to save time and reduce errors. They also help your team focus on more important projects and strategies.
ZoomInfo is a lead generation software that provides reliable and actionable contact data. Its advanced targeting abilities allow users to prioritize outreach based on ideal customer profiles. It also helps them understand their target market and decorate records.
You can use Zapier to automate many of the repetitive and tedious tasks that take up your time. From importing new Google Calendar events to Slack to sharing Paperform responses on Mailchimp, the options are endless. You can even create a zap to automatically share new video productions on social media so that your team can see them.
FormComplete Integration
The DiscoverOrg and ZoomInfo combined platform now includes a FormComplete add-on that helps address the problem of incomplete form data by filling in missing information for end users. This is done by monitoring the submitted email and sending a request to ZoomInfo for contact and company information for that person when a match is found. This is then backfilled into the other fields in the form so that the end user can submit a more complete form.
To use this feature select FormComplete on the Integrations page and choose an existing form to map its fields with the Field names listed on this page. Once mapped click Continue and Apollo will generate the JavaScript snippet to insert into your website’s external web page HTML. This snippet should be placed before the closing